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Show Report Metro China 2007
Intex Shanghai Co., Ltd
June 12th - 14th, 2007
Part I: Show Description
Organized by Urban Rail Transit Committee of China Communications & Transportation Association, China International Engineering Consulting Corporation and Intex Shanghai Co., Ltd., co-organized by IMAG-International Messe-und Ausstellungsdienst GmbH and managed by Shanghai Tianhe Convention and Exhibition Service Co., Ltd., Metro China 2007 was successfully held from June 12th -14th 2007, in Shanghai New Expo Center (SNIEC).
Exhibition of High Level and Valued by Government
Metro China has obtained support not only from big companies like Shanghai Electric Transport Co., Ltd. Bombardier, Siemens, Alstom, but also from most Chinese cities’ urban rail operators.On the 1st day of the exhibition, Shanghai Mayor, Mr. Han, Zhen and Vice Shanghai Mayor Mr. Yang, Xiong visited the exhibition and cut ribbons for Opening Ceremony.On the 3rd day, Mr. Hu, Yan Zhao, Vice Mayor of Shanghai Municipality come and visited the exhibition.
Compared to its previous editions, the show scale, professional visitors quality as well as exhibitor amount of 2007 edition have all grown significantly.Please refer to the below chart for more detaisl of its growth,
Year |
Show space (㎡） |
Visitor Number |
Exhibitor Number |
2002 |
4000 |
3573 |
77 |
2003 |
5000 |
3755 |
85 |
2004 |
6000 |
4282 |
99 |
2005 |
10000 |
4526 |
160 |
2007 |
18000 |
6656 |
228 |
Part II: Exhibitor Analysis
Metro China 2007 has covered over 18000sqm and attracted 228 exhibitors from 23 countries and regions including Germany, UK, USA, Canada, France, Japan, Spain, Switzerland, Netherlands, Fenland, China, etc. Exhibits cover the whole urban rail transit industry chain which ranges from products and relative technologies of early planning stage, i.e., design and planning, investment and financing, construction, relative equipment such as metro train, train parts, station equipment, AFC system, and to the latter operation stage as system integration, metro line management, etc.
Exhibitors Questionaire
|
Satisfied |
Unsatisfied |
On-site Service |
93% |
7% |
Visitor Service |
90% |
10% |
Media Promotion |
90% |
10% |
Fringe Programs |
92% |
8% |
Contractor Service |
91% |
9% |
Forwarder Service |
90% |
10% |
Hotel Service |
93% |
7% |
Part III: Visitor Analysis
Metro China 2007 totally attracted 6,656 visitors coming from 24 different countries attended the show, 92% of whom are professional visitors. The following figure explains visitors’ company classification, visiting purposes,
Visitor Questionnaires
|
Satisfied |
Unsatisfied |
Overall Organize |
99.4% |
0.6% |
On-site Service |
98.8% |
1.2% |
Quality of Exhibitors |
98.2% |
1.8% |
Quality of Products |
97.5% |
2.5% |
Part IV: Fringe Programs
Generally speaking, fringes programs during the show attracted lots of attentions from exhibitors as well as visitors.
- “Latest Chinese Metro Plan Release” ---offered useful information to help suppliers’ future marketing planning in China.
- Presentation of “Changzhou -– Manufacture Basis of Chinese railway industry”, introduced the current rail manufacturing industry development in China, and some successful local enterprises.
- “German Session” ---10 companies led by German Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology presented advanced and interesting products and technology.
Part V: Media Promotion
For this year’s show, the organizer has put lots of effort on the show promotion:
15 professional relevant magazines
12 professional relevant website
20 public newspaper release
20 public website release
3 popular TV channel news release
3 popular broadcasting channel promotion
Part VI: Summarize
Metro China 2007 show has successfully closed, whilst it has mostly positive comments from many works. However, we still need to improve and better our service for the next Metro China show. ?If you have any comments or suggestions, please do not hesitate to contact with us.
Metro China Expo Organizing Committee
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