Promotion Plan

Advertising Plan within the Industry：

1. Series of advertisements in main trade media such as: Urban Mass Transit Magazine Press, Urban Rapid Rail Transit, World Railway Magazine, Electric Locomotives & Mass Transit Vehicles, Information of Railways, Urban Transport of China, Road & Rail Technology, People’s Rail News, China Mechanical Engineering, etc.
2. Linkages will be built between the official website of www.metro-china.org and well known trade websites home and abroad.
3. Series of Advertisement in “Railway Gazette” Magazine (UK) and “Tunnel Builder” magazine, etc.
4. www.metro-china.org will be updated and articles extracted from major Chinese rail and metro media will be translated into English and will be put on www.metro-china.org frequently to attract more international buyers to the exhibition.

Working Closely with Foreign Governments and Organizations

1. Consulate General of the Federal Republic of Germany Shanghai；
2. Italian Trade Commission；
3. American Consulate General US Commerical Dept.；
4. Ambassade de France en Chine Mission Economique de Shanghai, CFME ACTIM, Chamber de commerce et d’industrie de Paris；
5. Instituto Espanol de Comercio Exterior, Catalonian Trade Pormotion Consortium Shanghai Representative Office, Generalitat Valencian, PromomadridDesarrollo International de Madrid S.A, Camara Madrid, Comercializadora de Productos Andaluces SA；
6. European Union Chamber of Commerce in China
7. British Consulate General Shanghai、Birmingham Chamber of Commerce and Industry ；
8. Transportation & Water Management Consulate General of the Netherlands；
9. Canada China Business Council；
10. Austrade；
11. Jetro, Industrial and Economic Bureau City of NIigata；
12. Korea Trade & Investment Promotion Agency；
13. Economic and Commercial Representation of Flanders, Consulate General of Belgium Brussels-Capital Region；
14. Royal Danish Consulate General；
15. Ecuador Exports；
16. Consulate General of Slovakia, Consulate General of the Republic of Uzbekistan in Shanghai, Philippine Consulate General, Consulate General of the Republic of Bulgaria Shanghai-China, Consulate of the Democratic Socialist Republic of Sri Lanka, Taipei World Trade Center, etc.

Plan of Participating Exhibitions:

1. Visiting UITP Mobility & City Transport Exhibition in Viena                     Date: 8-11 June, 2009
2. Participating in 2009 Shanghai International Forum for Urban Mass Transit and The Annual Meeting for Urban Mass Transit Council in Nanxinya Hotel, Shanghai                      Date: 12-13 June, 2009

1. Participating in Energy Saving Public Policy and Technology Innovation” International Energy Efficiency? Workshop for Buildings in Shanghai                   Date: June 15, 2009
2. Visiting Modern Railways Shanghai Exhibition Center               Date: 22-25 June, 2009
3. Will exhibit and visit other relative exhibitions or conferences to disclose the exhibition information and distribute show leaflets or show previews.

Plan of Distributing Show Information:

1. Show Previews will be distributed through DM, emails or messages, by huge database to Professional buyers from home and abroad,
2. Invitations and tickets will be sent to international buyers through emails, faxes, mails, etc., by bulky buyers’ database accumulated in the past 8 years,
3. Show Previews and Entrance Tickets will be distributed through all the channels of our organizers, co-organizers, supporters,
4. Will cooperate with Shanghai Railroad Society, Shanghai Transportation and Construction Committee, Shanghai International Sourcing Promotion Center, China Council for the Promotion of International Trade, Shanghai Sub Council, Chamber of International Commerce Shanghai, World Trade Center Association Shanghai, Jiangsu Global Sourcing Promotion Center, Shanghai Retired Science and Technology Practitioner Association, Shanghai Railway Administration Retired Science and Technology Practitioner Association, Shanghai Scientific and Technical Payoffs Promotion Association, Investigation, Design, Consultancy Association, Civil Engineering Committee and so on to attract their members and associates to 2010 Metro China,
5. Invitations will be sent to leaders, managers from over 20 domestic Metro owners and operation companies,
6. Working closely with organizers and co-organizers to present conferences, seminars, flower arrangement shows and other activities
7. Different routes of Field visits will be organized during the exhibition to make audience have an extensive knowledge of Shanghai rail and metro industry through 2010 Metro China.

Pre Exposure on Public Media:

• Reporters from famous local news agencies, such as Jie Fang Daily, Wenhui Daily, Shanghai Morning Post, Shanghai Evening Post, Xinhua News Agency, Hong Kong Wen Hui Daily, International Financial Daily, etc. will be invited to publish news and information about the upcoming 2010 Metro China one month before the show opens,
• Will cooperate with www.sina.com, www.sohu.com, www.eastday.com, www.online.sh.cn, www.chinanews.com.cn, www.cdnews.com.tw, www.163.com, www.qq.com, www.cnfol.com, etc. to disclose exhibition information earlier,
• Column Groups of Shanghai Oriental TV station, Shanghai Cable Station, Shanghai Education Station will be invited to the exhibition to shoot the exhibition, etc.